High Level Objective Two | Natural and Cultural Tourism

High Level Objective Two

Natural and Cultural Tourism

Natural and Cultural Tourism - make best use of our natural, cultural and heritage assets to increase visitor numbers and spend.

Strategic priorities (SP) to be addressed under objective two:

SP 1: Develop green and recreational tourism using our natural, cultural and heritage assets.
SP 2: Develop tourism infrastructure to meet and manage visitor perception and experience.
SP 3: Develop a cohesive and targeted marketing campaign which raises awareness of and caters for targeted customer segments.
SP 4: Improve the tourism offer through training, investment and brand development.

Delegated Greening Your Tourism Enterprise Fund
Development of integrated tourism packages bringing together activities, accommodation, training, improvement of support services and marketing (e.g. Isaac's Tea Trail).
Raise awareness of visitor profiles to ensure local businesses work collaboratively and effectively target visitor groups to make best use of marketing resources.
Develop the tourism offer through:
- Customer Service Training
- Raising the quality of the local offer - accommodation / attractions
- Encourage clustering and joint working ie Wear Valley Visitor Network & Teesdale Marketing